ABOUT ME

I’m a New York based Creative Director

I have over 15 years experience in the creative industry working with Fortune 500 companies like Microsoft, Capital One and JP Morgan Chase, and start-ups like Neurobotics, Robosport and Thinkshop Advisors.

I helped haddad & Partners grow to a multi-million dollar agency

I played an integral role in building Haddad & Partners (H&P) from a small agency of under 10 people to over 150 employees generating millions of dollars of revenue every quarter which ultimately lead to an acquisition*.

Most significantly, I grew Our relationship with Microsoft

I helped H&P’s relationship with Microsoft grow year over year, adding accounts like Xbox, Office, Windows and Surface largely through word of mouth. I’ve grown and continue to manage the creative team serving all Microsoft accounts at the agency. Our billables in 2023 were over 10 million.

*In 2023 H&P was acquired by PureRed in large part due to the Microsoft account. In 2025 PureRed was acquired by ITG.

EXPERIENCE

ITG  |  2025 - PResent
VP, Group Creative Director

In my new role as Group Creative Director, I continue to serve as Creative Lead on the Microsoft account serving Consumer, Small Business, Enterprise, App Acquisition and Gaming lines of business. In addition, I'm responsible for attracting and acquiring new accounts, building client relationships, and structuring the creative teams to serve them.

Pure red  |  2023 - 2025 (2 years)
Creative Director

At PureRed, I played a key role in maintaining and growing the agency’s relationship with Microsoft, ensuring seamless execution of creative campaigns while consistently hitting revenue goals. Through the strong partnerships I helped build with our clients, we were able to seamlessly transition and navigate our brand change with no disruption.

In 2025, PureRed was acquired by ITG. The Microsoft account was a key ingredient in the deal.

Haddad & Partners  |  2013 - 2023 (10 years)
Creative Director

Following the acquisition of the Microsoft account, I was promoted to Creative Director, leading the agency’s creative vision and execution for one of the world’s most influential brands. In this role, I spearheaded innovative campaigns that aligned with Microsoft’s brand strategy while pushing creative boundaries to drive engagement and impact.

I helped build the account from a single piece of business to over $10 million in revenue serving clients across Consumer, Small Business, Enterprise, App Acquisition and Gaming divisions. I recruited, hired, structured and managed the creative team that served the accounts which included Microsoft 365 (Office), Xbox, Windows, Surface and Azure.

In 2023, H&P was acquired by PureRed. The Microsoft account was a key ingredient in the deal.

Capital One  |  2008 - 2012 (5 years)
ART Director

Creative support for NY/NJ Regional Consumer, Small Business and Commercial Bank and Sponsorship Marketing, managing integrated print and digital campaigns for sponsorships with MSG, Radio City, Westbury Theatre and more.

North Fork Bank  |  2005 - 2008 (3 years)
GRAPHIC DESIGNER

Design support for NY/NJ Regional Consumer Retail Bank Marketing managing and executing design project requests for the Bank Marketing team.