Capital One HELOC Print Ad

I’m particularly proud of this ad because of the initiative I took to perfect the idea and execute the vision I had for the ad. My idea for this Capital One Home Equity Line of Credit ad was to use house numbers to make up the 3.74% APR, but I wasn’t having luck finding any suitable imagery on stock sites. So I drove to Home Depot, bought a few house humbers, took them to my parent’s house (which had the old fashioned cedar shake siding) screwed them in and took my own photos. I touched them up in Photoshop to utilize Capital One’s bold brand style of the time and voila.

Original photos taken at my parent’s house: