Microsoft Achieve More Campaign

In March 2021, our agency (Haddad & Partners) was tasked with development of a new campaign for Microsoft 365 to promote some new features and highlight key applications. We were given a blank canvas: everything would be developed from scratch—the storyboard, the music, the look and feel etc. It was a big project for our team—it was the kind of work and the kind of freedom we’d been working hard towards for a long time. Below is the result of months of meetings, storyboards, 3D renderings, laughing, crying and everything in-between.

The full video is :30s — we also delivered :15s, :10s and :06s cuts at multiple aspect ratios (16:9, 1:1, 9:16, etc) for the various social and native ad placements. As mentioned above, everything for this campaign was built from scratch—we paid particular attention to application screens. Our 3D team built models of each UI and accompanying app icon.