Microsoft Free to be You Campaign
In the second half of 2023, our team was briefed on the third iteration of Microsoft’s “Free Services” campaign. We concepted and developed a 30 second hero video which you can watch below as well as 15 second cuts at two additional aspect ratios for the various social media placements. Everything you see below was concepted, executed and delivered by our team including the illustrations, 3D renders and custom audio and sound effects.
Once our 30 second hero video was approved and finalized, our team went to work developing shorter cuts of the video for social media.
PowerPoint Cuts
15 second cuts for social feed, stories and reels
Word Cuts
15 second cuts for social feed, stories and reels
Excel Cuts
15 second cuts for social feed, stories and reels
OneDrive Cuts
15 second cuts for social feed, stories and reels
Final Storyboard
Our storyboards began with pencil and paper in black and white. Those sketches were then brought into Illustrator to be cleaned up and colorized or sent off to our 3D modeling team to begin building our intro and outro environment.
Additional Asset Delivery
In addition to the campaign videos, our team produced static ads and assets for the landing page as well.
The campaign launched in January 2024