Stay Loose Logo and Branding — Chris Hoenigmann

Stay Loose was founded with the mission of helping promote the local art, music and overall creative scene. From 2012 through 2016, we released an annual clothing line, covered local music and arts festivals, and highlighted various artists, photographers and musicians from Long Island.

Logos

Color Palette

Typography

Three custom fonts were created for the brand, and we use Roboto Slab as a standard font

Roboto Slab Light

Roboto Slab

Roboto Slab Bold

In Application

What we're about

We Write	We Photograph	We Create

Our blog covers the local creative scene—check out some of our popular article series below.	See life on the Island through our lens: Follow us on Instagram @staylooseli.	Our clothing line is inspired by the laid-back beach culture of Long Island. Visit our shop.

The Stay Loose Clothing Line

From 2012 thru 2016, Stay Loose released an annual clothing line available for purchase online at the Stay Loose Shop, in-store at Loman's in Downtown Babylon Village and at several art and music shows and festivals throughout the year.

The best fitting, most comfortable tees in your drawer.

Our designs are printed with soft ink on a soft style cotton blend tee that fits the way a good shirt should. No baggy sleeves or tight collars—it's the kind of tee you'll want to wear all Summer long.