Oldcastle MoistureShield Organic Social Media
I was contracted for a three-month engagement to help MoistureShield evolve its social media content strategy and establish a repeatable system for creating engaging, on-brand content. Working collaboratively with their team, I helped define a set of flexible content templates designed to balance storytelling, product education, and platform-native trends. These included concepts such as When You Need a Minute, Deep Thoughts, video carousels, comparison videos, and listicles—each built to be easily scalable while maintaining a consistent voice and visual identity. Alongside strategy development, I created a range of social content ready for publication, helping set the foundation for a more cohesive, efficient, and engaging social presence.
