Sakrete Skatecrete Social Campaign

To support the launch of Skatekrete, Sakrete's grant program for DIY skatepark projects, I developed a five-phase social media campaign that guided audiences from awareness to participation. The campaign included announcement, submission, finalist voting, and winner reveal content, with each phase supported by custom short-form video assets designed to maintain momentum and engagement.

The creative strategy focused on building anticipation, encouraging submissions, amplifying community involvement, and celebrating the program's impact. Through a cohesive series of social videos, the campaign transformed a single promotion into an ongoing story that kept skateboarding communities engaged throughout the entire initiative.

The campaign is ongoing: launched in May 2026 with winners being announced in July.