Creative Director

I'm a creative professional with over 15 years experience working for major US brands on both in-house and agency sides—plus experience operating a freelance design business and an independent clothing brand. Expertise in graphic design, illustration and photography. Strengths include creative direction, brand management and concept development.

 

Experience

Creative Director

Haddad & Partners
Jan 2013 - Present

Creative Account Lead overseeing Microsoft Consumer, Small Business and Enterprise lines of business, executing mid-funnel, direct response and lead generation campaigns across display, social and native paid media.

  • Leads 5 dedicated teams of Art Directors, Designers, Copywriters, Analysts and Project Managers for the agencies largest client

  • Specialize in B2B and B2C marketing for various Microsoft products including Microsoft 365 (Office), Azure, Power Platform and Dynamics

  • Execute strategy for Microsoft’s specialized Modern Workplace and Account Based Marketing initiatives

  • Develop and present creative direction (often on a weekly basis) to Microsoft leadership teams

  • Instrumental in the agencies growth from 9 employees (in 2013) to over 100 now

  • Produce award-winning creative work (‘17, ‘18, ‘19 American Graphic Design Award; ‘17, ‘19, TCG Web Design Award)

Art Director

Capital One
Jan 2008 - Nov 2012 (4 years 11 months)

Provide creative support to NY/NJ Regional Consumer, Small Business and Commercial Bank and Sponsorship Marketing.

  • Produce award-winning creative work (2010 & 2011 American Graphic Design Award, 2011 ANA Multicultural Excellence Award - Finalist in Print Category)

  • Develop and present concepts to stakeholders

  • Manage integrated print and digital campaigns for sponsorships with MSG, Radio City, Westbury Theatre and more

  • Catalyst in development of Capital One’s brand house-style

Graphic Designer

North Fork Bank
Nov 2005 - Jan 2008 (2 years 3 months)

Provide creative support to NY/NJ Regional Consumer Retail Bank Marketing.

  • Develop and implement interaction model with Bank Marketing team

  • Manage and execute design project requests for Bank Marketing team

  • Assisted Brand Strategy team during successful brand conversion to Capital One in New York

Graphic Designer

Print Digital Plus
Jun 2005 - Aug 2005 (3 months)

Graphic Design Intern

LEGO
Feb 2005 - May 2005 (4 months)
Helped design layouts for LEGO’s website and email marketing.

Graphic Design Intern

Simplicity Creative Group
Jun 2004 - Aug 2004 (4 months)

Education

Springfield College

BS, Computer Graphics
2001 - 2005

Commack High School

1998 - 2001