Time To Shine
About the project: Every year over my Christmas break, I like to give myself a mock-passion project to work on, and this year, with the hockey season starting in mid-January, I decided to give myself the task of designing the Islanders season launch. “Time to Shine” came to me as a great campaign title—coming off of last season’s deep playoff run, the simple three words are a rallying cry for the team to pick up where they left off. A subtle reminder of last year’s success. I created vector illustrations of the players which could be used as standalone or grouped in a collage. The campaign has a clean, cohesive aesthetic and is unmistakably Islanders. Season starts January 13—time to shine boys.