Twin Fork Beer Co. Rebrand

Twin Fork Beer Company is a small brewery out of Riverhead, Long Island NY. I wanted to explore ways to improve their branding and below is the result. As I dug into the project, I developed the idea of an “approachable” brewery.

The Logo

The Can

Twin Forks offers four signature beers, an Ale, an IPA, a Stout and a Lager. We leverage our brand icon to give a glimpse of what the beer on the inside looks like. People are visual—so even if a customer doesn’t know what a stout is, they may know they like lighter or darker beer and they can easily make a decision on the right beer for them. The can is plain white and there’s nothing interfering with the logo or the information about the product.

Packaging

In retail, where everyone is vying for attention, we stand out by doing less. Our packaging is simple and approachable—you can imagine yourself at a beverage store looking through racks of beer packaging and coming across this start white box with no extra bells or whistles. Just the info you need.

On the Web

The website would be as simple and clean as the rest of our branding. Details about each type of beer would be in laymen’s terms and would help anyone, from novice to expert, understand Twin Fork’s offerings.

Custom Font

I wanted the brand to have a handmade, custom feel and so I developed the font below to accompany the logomark.