2026 Belgard Inspiration Guide Social Media Campaign
The annual Belgard Inspiration Guide is one of the brand's flagship resources for pros and homeowners planning outdoor living projects. To maximize its reach, I created a comprehensive social media campaign that extended the life of the guide beyond its launch, translating its content into engaging videos, carousels, and thumb-stopping creative for social platforms. The campaign strategy borrowed from our established Educate, Engage, Entertain, Inform and Inspire category format that we employ with the brands BAU social media, plus a minute-long highlight reel. The result was a campaign that generated awareness, encouraged downloads, and positioned Belgard as a trusted source for outdoor design inspiration.
