The annual Belgard Inspiration Guide is one of the brand's flagship resources for pros and homeowners planning outdoor living projects. To maximize its reach, I created a comprehensive social media campaign that extended the life of the guide beyond its launch, translating its content into engaging videos, carousels, and thumb-stopping creative for social platforms. The campaign strategy borrowed from our established Educate, Engage, Entertain, Inform and Inspire category format that we employ with the brands BAU social media, plus a minute-long highlight reel. The result was a campaign that generated awareness, encouraged downloads, and positioned Belgard as a trusted source for outdoor design inspiration.
