Microsoft Defender & Outlook Social Media Campaign

Jul 16

In May 2025, my team travelled to Chicago to film some content for Microsoft promoting their Defender and Outlook mobile apps as well as some of the new AI capabilities built into them. The output was four video spots sized at 16x9, 1x1 and 9x16 for the various social media and OLTV platforms the spots will run on.

1x1 Social Feed Videos

9:16 Social Stories / Reels Videos

Behind the Scenes

We filmed on location in Highland Park, just north of Chicago.

Concepting Phase

To develop the concept, communicate it and sell it in to our client and Microsoft stakeholders, I used AI to help create visuals for the storyboard. Once the concept was sold in, the AI generated images assisted with location scouting and talent selection.