Craft Barbers Logo & Branding

Craft Barber Shop has become a local Long Island staple. When owner Rick Garzon decided to start his own shop, we consulted about what it should be called and how it should look. The name “craft” came about from the unique idea Rick had of offering a free pint of local craft beer with every haircut. Combine that with the craft of haircutting and it was a can’t miss brand name for the new company. We wanted the brand to have an upscale, timeless look and Rick had sketched out a simple script logo idea. I took his sketch, cleaned it up and created what we see below.

Logos

 
 
 

Color Palette

 
Brand Black
Brand White
 
 

Fonts

 
craft-script.png
 

Custom script typeface

Roboto Slab Light

Roboto Slab

Roboto Slab Bold

 

In Context

 
guus-baggermans-cg599DTeS8w-unsplash.jpg
craft-brand-guidelines.png
 
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