HealthCare Partners New Era Packet

The HealthCare Partners New Era Packet was a large company-wide mailing project that went out to the over 12,500 HCP Doctors Office’s across the NY/NJ Tri-State area. Different variations of the packet were created for three nuanced audiences that received the packet which made for a complex logistical project that my team and I at H&P executed seamlessly under a tight deadline. Below are the results of the creative pieces developed for the campaign.

 
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Packet Mailing Envelopes

Three variations of the mailing envelopes created for the three audience types. Packets are 10x14in.

 
 
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Packet Folder

A custom 9x12in folder was designed and printed to house all of the various packet materials

 
 
 

Welcome Letter

Each packet included a welcome letter from the HCP Executive Vice President. There was a unique letter drafted for each of the three audiences on the company’s letterhead, each letter was personalized with recipient’s name.

 
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Postcards

New Era welcome card (top) and new website launch announcement (bottom) both 5x7in

 
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Infosheets

Three infosheets were designed to highlight the New Era campaign’s three core objectives.

 
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Tri-Fold

The kit included a smartly designed 9x14.5 tri-fold poster highlighting the territory that the over 5,000 HCP Specialists cover.

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FAQ

Each packet included a bi-fold Frequently Asked Questions document to assist with the “why” these packets are being sent out and what changes have taken place. There were three versions of this bi-fold created for the three different audiences.

 
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PrintChris Hoenigmann2019