Lowe's Foods Tiny Hands Social Media Spot

In December 2024, I got the opportunity to concept this fun social media ad for Lowe’s Foods. They were open to any and everything and I was really pleased when they chose to move forward with this “Tiny Hands” idea. We moved quickly, from concept to storyboard to filming to post in under a month!

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Storyboard

F1: Tiny hands carry grocery bag to the kitchen counter

F7: The bag rips open, cans spill to the floor

F2: Tiny hands begin to unpack groceries

F8: cut to a somehow perfectly organized cabinet

F3: Things go smoothly at first…

F4: the hands present items to the camera

F5: but they’re having trouble keeping up…

F6: the voiceover is moving too quickly…