Microsoft New Year Campaign 2020

January and February are the busiest months of the year for Office subscriptions and so we wanted to capitalize on the seasonal opportunity with a Consumer-forward campaign. In thinking about the Consumer frame of mind this time of year we developed a campaign that spoke to popular resolutions many people have during the new year and identify ways Microsoft Office 365 can help.

Social Media

Feed Ads

Stories Ads

Collections Unit + Instant Experience

Carousel unit

Web Banners

Excel budgeting

Tutorials in PowerPoint

Editor in Word

OneDrive

Fitness goals in Excel

Interactive banner

Creative Process and Performance Data

For more background on this project, from first rounds of concepting to performance results and insights, visit my Project Case Studies. Note, you’ll need a password to view this content. If you’re interested in seeing more, please email me at chris.hoenigmann@gmail.com