Microsoft Back to School Campaign 2020
Every year my team at H&P produces the Back to School campaign for Microsoft 365. We’re handed a high-level campaign brand guide and some assets (in 2020 it was the highlighter) and the rest is pretty much up to us. I’ve been working on this annual campaign for over 5 years now and this 2020 campaign stands out as my favorite. We were able to call attention to, and highlight specific parts of each application by popping individual elements out and off of the screen and into the foreground in 3D. I especially love the 3D dinosaur model in PowerPoint and the interactive web banners we created which you can see at the bottom of this page.