Microsoft UGC-Style Social Media Ads
Experimenting with Generative AI
We experimented with Leonardo AI’s new Character Reference technology and generative AI to help bring our ideas to life for our client during the conceptual storyboarding phase of the project.
This feature allows us to reference a single AI generated model (left) and create additional variations of that same model with different facial expressions (middle and right), hairstyles, wardrobe and environments. *Some touch up is still necessary
Generating images on the Leonardo AI platform gave us the control and flexibility needed to compose compelling and accurate depictions of our ideas. This helped us communicate and present our ideas to our clients and ultimately to our video production team in coordination with our custom video shoot.
The AI images helped initiate our casting, environment, wardrobe and styling conversations with our client. Additionally, it provided visual direction for the talent on the day of the video shoot, which was all directed, produced, filmed and edited by PureRed.
