OOLO (oo-low) is a cutting edge training system that employs offset loading training. The 2020 start-up contacted me to help create a name, logo and brand that communicates fitness, imbalance (offset loading) and technology. The result was the name OOLO, which was decided on after weeks of research and deliberation, and a simple, clean brand-mark that embodies and represents the company and what they stand for.
Logos
Color Palette
| Brand Orange |
| Dark Grey |
| Light Grey |
| White |
Typography
NOMA
Noma is the brand’s stylistic font—it should be used sparingly, as a headline and in our brand logomark.
Gotham
Gotham is the brand’s functional font and should be used in most instances. Gotham is a versatile, easily-legible typeface perfect for longer blocks of text and pairs well with our stylistic font, Noma.
