Outlook Mobile App Social Media Campaign
Our partners at Microsoft wanted to create a truly organic-feeling social media campaign that tested the limits of intentionally Lo-Fi, small-production, scrappy look and feel. This campaign features five social video stories all shot with a mobile phone with limited lighting equipment. The actors held the phones and videoed themselves. We infused some humor and partner interaction into the scripts as well as some native-feeling custom GIFs as well
Behind the Scenes
