RDI Organic Social Media
Developed a social-first content strategy to elevate RDI Rail’s Instagram presence through more distinctive, high-performing creative.
Built around a Sprint model — 5-6 pieces of content delivered over a 4 week period — the system introduced five core content categories: Educate, Engage, Inform, Inspire, and Entertain, creating a balanced and repeatable framework.
The focus was to differentiate RDI from competitors by moving beyond standard product and how-to content toward ideas that feel more editorial, conversational, and native to social.
To support this, I established a hook-driven creative approach grounded in platform behavior — ensuring each piece of content is designed to capture attention, encourage interaction, and build a more recognizable brand presence over time.
Inspire
Inform
Engage
Educate
