Stay Loose 2014 Clothing Line

The 2014 Stay Loose clothing line launched in May of that year and included sixteen new t-shirts and three snapback hats.

The 2014 Collection Concept Sketches

Photography

Before the launch, I set up a few photoshoots to get promotional images with members of the Stay Loose Skate Team as well as some local bands and rap artists.

Throughout the year, I continued to partner with the Skate Team and a bunch of local bands and artists. It was a great way to get authentic photography for social media, make connections and grow the brand network.

Launch Announcement

Our launch promotion was called “Rep Your Side” and centered around the new Long Island Area Code tees. The campaign featured the skate team and local bands, musicians and rappers modeling the area code they’re from (516 for Nassau and 631 for Suffolk).

Sticker Pack

I love everything about stickers—I love getting them, I love giving them and most of all love designing them. Sticker packs became the Stay Loose calling card and I'd hand them out every chance I got. They were also included with every online order as an added bonus.

Stay Loose Interviews

Continuing to find ways to collaborate with and promote local artists, in 2013 I came up with the idea of Stay Loose Interviews. The first was with Long Beach, NY rap artist Rye Palmer. The interviews were shot with my Nikon D5000—I had to handle the camera and interview at the same time and the audio was definitely lacking, but it was a budget-friendly way to create content and explore this medium.

Festivals & Events

We continued to get out and promote the brand at local shows and festivals and did particularly well at our second year at Beerfields. The table had tons of traffic and we got a nice write up in LIB Magazine that year.

Sun Dried Vibes & Oogee Wawa Show at Dublin Deck, Patchogue, NY May 2014

Nonstop Summer Party Amityville, NY August 2014

Apparel, Stay Loose Clothing Line, Stay LooseChris HoenigmannApril 28, 20222013