Stay Loose 2015 Clothing Line
The 2015 Stay Loose clothing line launched in May of that year and included 6 tee shirt designs, 3 tank tops and 3 snapback hats.
Original concept sketches
Photography
I set up a photoshoot to get product shots and promotional images for the launch on social media and to use on the online shop.
Promotions, Traffic Drivers and Misc. Social Post Samples
Social media was our core outlet for daily connections with our audience. We utilized Instagram, Facebook and Twitter to promote our clothing line, discounts, social media trends and “10 Songs” blog series which we continued from the previous year.
Packaging
Online orders were sent out in Stay Loose branded boxes with our web address shown prominently. Our hangtags were really cool—printed on super thick matte stock, the front displays our logo, web address and social handles, the reverse says “Thank you for supporting a local independent brand” with a silhouette of Long Island.
In-Store
After a few years of shopping my clothing line around to different retail shops, I was finally invited to stock Stay Loose on the shelves at Loman’s in downtown Babylon Village. It was a proud day!
Interviews
In early 2015, we released two new interviews with rap artist Quiet Storm and Alternative Rock group Bohemians. This was a great way to interact with and promote the local scene and partner with other creatives that had a well established social following to increase our audience reach. We promoted the interviews on social—Quiet Storm and Bohemians each shared with their respective social audiences, maximizing impressions and drove valuable traffic to our site.
Festivals & Events
In 2015 we were invited to table at a couple of events thrown by the local music scene: The Nonstop Keg Party, thrown by our friends at Nonstop to Cairo, and Oogee Wawa’s album release party for “More Sand Than Money”—Stay Loose got a shout out in the album notes, which was pretty cool! We also tabled at Beerfields for the second year in a row.
Oogee Wawa Album Release Party, Smithtown, NY, April 2015
Nonstop Keg Party, Amityville, NY, February 2015
Nonstop Keg Party, Amityville, NY, February 2015
Oogee Wawa Album Release Party, Smithtown, NY, April 2015