Logo Design Process
I utilize a five-step brand development process that delivers a custom, identifiable, meaningful brand mark for your business within about four weeks. Whether you have a name for your company or not, this process will help create a purposeful and lasting identity that efficiently and effectively represents you and your business.
Briefing and Brand Mission Statement Exercise
Five Concept Review
Concept Selection & Iteration
Further iteration and alteration
Finalization and Delivery
Briefing and Brand Name / Mission Statement Exercise
Whether or not you have a name created for your business, I like to start the process with this exercise. If you don’t already have a brand name picked out, this exercise can help generate one. If your business already has a name, this exercise serves as a project kick-off / brief and helps me better understand your businesses values.
Five Concept Review
In Step 2, I use the information gathered in the previous step to create 5 unique logo concepts. The concepts in this step are meant to be high-level, broad ideas that are generally shared in 1-color black and white. The goal of this Step is to choose 1 or 2 concepts to move forward with. After the concepts are presented, we talk through each concept, determine what is and isn’t working, and I take that feedback into the next round.
Shown to the right are 5 Step 2 concepts that were presented for a client called OOLO, we’ll use them as our Case Study for this demonstration.
Concept Selection, Iteration & Typographic Exploration
Once a concept(s) is chosen and all feedback has been compiled, the next iterations of the logo are developed and discussed in the Round 2 presentation.
Further Iteration, Alteration & Color Palette Exploration
In this stage, the final logo concept has been chosen. The fine details are ironed out, color palettes and typography are explored.
Feedback from the previous round is implemented and we explore and exhaust all possible variations of the logo based on that feedback.
Color palettes are explored and our logo is applied to each palette to visualize how the brand would be represented through each scheme.
Finalization & Delivery
Once final logo, typography and color palette is chosen, all assets will be cleaned up, finalized and delivered along with a Brand Guide document.
