Feeding America Campaign

Our agency (Haddad & Partners) was invited to pitch campaign ideas to Proctor & Gamble’s Feeding America. The charity had received exceptional support during the first two quarters of 2020 due to heightened hunger awareness caused by the COVID pandemic, but as events and focus shifted elsewhere (protesting, riots, political controversy), Feeding America saw a sharp decline in donations and attention. The campaign needed to grab the public’s attention and remind them of the urgent hunger problem the Country still faces.

It was a challenge we took to heart and the ideas poured out almost effortlessly, and within 48 hours our team developed and presented six high-level campaign concepts that we’re proud to stand behind.

To view the presentation, click here.

Note: you’ll need a password to access this content. If you’re interested in viewing the presentation, please email me at chris.hoenigmann@gmail.com.